Who are we and what do we do?
Middlesbrough Council’s Town Centre Management Team is responsible for the development and strategic management of the town centre, coordinating the Council's resources and supporting our stakeholders, investors and entrepreneurs.
What type of personal data do we collect and how do we collect it?
Using secure ‘footfall’ cameras, we capture images of visitors in a small number of areas in the town centre. These images are only used for a very short time and are immediately anonymised.
How the Law allows us to use your personal data
The data protection laws allow us to use your personal data where it is in the council’s ‘legitimate interests’. We have assessed the purpose of the cameras and believe that the limited personal data that we collect is necessary to achieve it. We also believe that the limited impact on individuals does not override our interests.
What is your personal data used for?
The images are analysed and if a person is identified they are counted by computer. This makes sure that any information kept is anonymous. However, there will short period of approximately two weeks after they are installed when it will be necessary for engineers to view the images they capture to test that they are working correctly. From time to time, engineers will need to view the images if a problem is reported with the cameras.
Will your personal data be shared?
The images captured by the cameras are normally anonymised. The engineers who view the images for testing purposes work for a company that is under contract with the council and must comply with data protection laws.
How do we keep your personal data secure?
There are security measures in place on the cameras to make sure that the images are deleted immediately after use. Any images viewed by engineers are transmitted and viewed on secure computer systems.
How long will we keep your personal data?
The images taken by the cameras are normally anonymised immediately. Images are only stored by engineers for as long as is necessary to fix any problems with the cameras and they are then deleted.
Is your personal data processed overseas?
Images are not transferred overseas.
Personal data will not be used to undertake direct marketing.
What are your information rights?
Your Information Rights are set out in law and, subject to some exceptions, you have the:
- Right to rectification - to ask for information to be corrected
- Right to erasure – to have your personal data deleted
- Right to object – to how you data is used
- Right to restriction – to request limits on how your data is used
- Right to portability – to request that we move your data to another organisation
You also have the right to request a copy of the personal information that the Council holds about you (subject access request) by visiting the data protection page.
If you would like to discuss anything in this privacy notice please contact the sender or in their absence you can contact: