The 'Cervical Screening Saves Lives' campaign is a joint initiative between NHS England, Middlesbrough Council and other partners. We have developed a campaign based on what real women in the local area are telling us and we have spent time talking to local women to find out the reasons why many aren't attending for their routine screening test.
Using all the information we have gathered, we developed an overall message:
Cervical screening saves lives - don't be the one missing out!
We hope the fun characters and eye-catching materials will help to get our messages across and encourage women to think about the importance of attending for cervical screening.
We have developed five themes to promote the main issues we found out from talking to local women.
Click on the images to view them in full size. Copies of the posters and other campaign materials can be ordered via the campaign materials page.
Where will I see the campaign?
Look out for the posters everywhere: in GP practices, community venues, pharmacies etc.
The radio adverts aired for over 3 months during the summer of 2015, and were recorded with the help of actress Michelle Keegan!
The former Coronation Street star gave her voice to the radio commercial that was aired on TFM.
The campaign is in a partnership between NHS England and Middlesbrough and Redcar and Cleveland Councils.
In the advert Michelle, who starred in the BBC drama Ordinary Lies, says: "You get your roots done every six to eight weeks and you love painting your nails for a night out, but girls - it's important to look after the bits you can't see too. Cervical screening does just that, so if you are aged between 25-64 make an appointment as soon as that letter arrives."