A range of work within the community has taken place as part of our local campaign to ensure the messages around the importance of cervical screening are being promoted as wide as possible across the town.
Here are some examples of what we've been doing:
Salons for Screening
In a bid to take our campaign to where women go, we launched Salons for Screening as part of Cervical Screening Awareness Week in June 2016. 35 hair salons in central Middlesbrough signed up to help promote the key message around making cervical screening part of your routine, just like getting your hair done.
We also produced a magazine to be read in the salons and encouraged the salons to promote the campaign using #beautifulinsideandout.
Salons for Screening arrived in Redcar in December 2016 with the Christmas edition of Beautiful Inside and Out magazine.
After the campaign launched, we were thrilled to see Yvonne's Hair Salon in Grangetown being featured on ITV Tyne Tees, talking about how they're supporting Salons for Screening. Some great publicity to help spread the word about our campaign!
Huge thanks to all of the salons taking part:
|Middlesbrough||Redcar and Cleveland|
|All Dolled Up
Amanda’s Hair Studio
Goddess Hair and Beauty
Jasmine Hair and Beauty
Kappellis Hair Studio
Redcar and Cleveland College
Salon 25 Hairdressers
Silhouette Hair Design
The Beauty Shop
The Chapel Hair Salon 22
Top to Toe
Yvonne's Hair Salon
Training for community groups
We have been working with community groups to train key people as screening champions to allow them to pass on positive messages within their communities and the people they work with. A number of community organisations have benefited from this training to date. Please contact us for more information on training.
Women with learning disabilities
Recognising that specific groups and individuals have specific needs, we have done some work looking at what additional needs women with learning disabilities have around accessing cervical screening. An event has been held to discuss this in detail with a group of local women and carers to get a better understanding of what the issues and concerns are for this group of women. An easy to read guide which has been developed for people with learning disabilities can be downloaded from the materials section on the website.
During Ramadan in 2015 we ran a specific radio campaign to highlight the importance of the cervical screening which can be heard here:
An interim evaluation was produced in January 2016 showing the impact of the campaign since its launch in June 2015.
This can be viewed here: Interim evaluation
We would love to hear about any other groups who feel they would benefit from some training or even if you just want some questions answered.